A poster, a trailer, some ads.It’s 1,000+ things.
That’s what goes into releasing a film, a series, a TV show or a reality show. ReleaseBuddy helps you release the way Netflix, Prime Video and JioStar do: experts who’ve done it, a plan built with them, and the vendors to get it executed, so you reach the most people for the least money.
For releases with a marketing budget of ₹10 lakh or more. Invite only for now: ask us for a login.
- CONMaking-of web series in short episodes
- EVTLive announcement or first-look reveal
- PRAnnouncement ladder from title to trailer
Make people curious about the world. Change the date and watch the plan move.
Most people see six things. A hit takes a thousand.
- A poster
- A trailer and a teaser
- A few promo cuts
- Some influencers here and there
- Performance ads
And then it’s over.
- Screens and streaming
- Social and creators
- Apps re-dressed for the launch
- Games and virtual worlds
- Brands and products
- Places re-customised
- Outdoor and transit
- Radio and audio
- TV and live
- Press, events and talent
- Music
- AI, data and measurement
- Fans and community
- Languages and markets
- Release mechanics
- Institutions and causes
Every one of them is a decision about timing, partners, money and reach. Get them in the right order and the same budget goes much further.
Release like Netflix, Prime Video and JioStar.
The biggest platforms plan every release down to the day, with the right partner on every job and every rupee where it reaches the most people. ReleaseBuddy is the vehicle that gives your team the same: in your language, at your budget.
- 01The experts
People who've released films and shows for the biggest streaming platforms and production houses, brought onto your release.
- 02The plan
Every job, every date and who owns it, built with them on one sheet, and backed by what worked on 82+ real campaigns.
- 03The vendors
Who to call for each job, what they've done before and what they charge, with briefs and quotes in one place.
- 04The execution
We get it done with you: the right partner on every job, and every rupee where it reaches the most people.
Your existing audience is waiting, and the plan looks after them. It also goes after the people who have never watched, so the next season is bigger than the last.
Tell us about the title. Get the whole release on one sheet.
Tell us about the title
What it is, where and when it releases, the languages and the budget. Add the story, cast and what you already have, and the plan fits it better.
Get the plan
Every job with an owner and a date, from the first look to the second life on streaming, and the titles that did it before.
Get it executed
Our experts and the right vendors run each job with you. Every brief, quote and booking lands on your plan.
We’re not new to this.
ReleaseBuddy is the vehicle. Behind it is a team of experts who have released films and shows for the biggest platforms and production houses. We bring those experts onto your release, build the plan with you, and get it executed.
and the other big streaming platforms and production houses.
- years of experience
- 15+
- films released
- 200+
- shows promoted or released
- 1,000+
“People think a release is a poster, a trailer, a teaser, a few promo cuts, some influencers here and there and a round of performance ads, and then it’s over. It isn’t. More than a thousand things go into it. ReleaseBuddy brings the people who know them onto your release, and gets it done.”
The plan, on the wall
On set
In the edit
Your next release starts long before release day.
Most of what decides an opening weekend or a first week on streaming happens months earlier. Start the plan now, with everything you need in one place.